As the world's leading whey protein supplier, Optimum Nutrition continue to establish themselves as the go to protein provider in professional rugby. Keep Communications were tasked with maximising their relationships with England rugby star Henry Slade along with leading pro teams Saracens and Leinster.

Using expert journalist contacts and experience in content creation, Keep Communications placed various interviews and training pieces with key national and fitness press using timely stories of the Rugby World Cup for England and Henry Slade while also capitalising on a European Champions Cup final between two ON using teams Saracens and Leinster.

The results have supported ON to become synonymous with the sport, using their nutrition to improve performance on and off the pitch.