Spartan Race is the world’s largest obstacle course race brand boasting over 200 races in over 30 countries.

Matt Williams and Keep Communications are responsible for supporting Spartan’s UK PR strategy and outreach across trade and consumer press along with influencer and ambassador management.

More recently, Keep Communications has supported the announcement of Spartan’s acquisition of Tough Mudder, along with showcasing various brand and partnership developments to the trade press.

With COVID-19 having devastating impacts to the mass participation sector, Keep Communications has been implementing a strategy to ensure Spartan remains a leader in the (often muddy) field with key training insight, virtual event support and forward event planning, all while acting as the go to industry voice for OCR.